http://www.prweb.com/releases/2010/05/prweb4040604.htm
UsedAirplanes, Inc., the parent company of Flying.com and UsedAirplanes.com, announced today that they have completed the purchase of the domain name and website UsedAircraft.com. Although the exact purchase price will not be disclosed, the sale and redevelopment costs are estimated to be in the 6 figure range.
Tampa, FL (PRWEB) May 24, 2010 -- UsedAirplanes, Inc. is adding UsedAircraft.com to its growing stable of new media (digital) aviation businesses. UsedAircraft.com, as the name clearly represents, will display every type of used aircraft from gliders to Boeing jets including all types of piston and jet aircraft, light sport aircraft (LSA's), amphibious aircraft, fractional ownership aircraft, military aircraft, helicopters and much more.
UsedAirplanes, Inc. is in the process of redesigning the current UsedAircraft.com website with plans to relaunch the newly designed website by the end of June. The new website will immediately display the approximate 4,500 used aircraft for sale that are currently listed on UsedAirplanes.com. In addition, UsedAircraft.com will allow for sale by owners to list their used aircraft as well.
"We are very excited about this acquisition because we can provide another sales channel to the brokers that currently list their inventory on UsedAirplanes.com as well as Flying.com (once launched). The amount of traffic Flying.com, UsedAirplanes.com and our newest property UsedAircraft.com will generate will greatly enhance the amount of leads our brokers and customers will receive for their used airplanes and used aircraft. It is our goal that when anyone searches the internet for used aircraft they will find what they are looking for on one of new media aviation websites," stated Mark J Horne, President & CEO.
The keyword "used aircraft" is one of the most highly used keywords in Google, Bing and Yahoo for people searching for used aircraft. On a monthly basis, Google, Yahoo and Bing will process several hundreds of thousands of search queries for the keyword "used aircraft" and millions more for search queries relating to "used aircraft." These figures do not include all the users that forgo the search process by putting UsedAircraft.com into their URL or have the site bookmarked.
"UsedAircraft.com has been online for over 15 years and their long history gives them a compelling indexing value relative to the major search engines overall ranking algorithms including: Registration and Hosting Data (specifically the 15-year time value); High Trust/Authority (of the Host Domain); Link Popularity (of the Specific Page); Anchor Text (of External Links); On-Page Keyword Usage (throughout) and Traffic and Click-Through Data. The new website will also focus on increasing the Social Graph Metrics," stated Horne.
To demonstrate the power of these keywords, simply go to Google, Yahoo or Bing and in the search bar type in "used aircraft." After commencing the search you will note UsedAircraft.com is ranked as the #1 website (non-sponsored) out of approximately 150 million results on Google, Yahoo and Bing. The same demonstration could be used to see how UsedAirplanes.com is ranked by searching for "used airplanes."
"As new media (digital/Internet) based classified-ad websites continue to make old media (print publications) obsolete, we feel this purchase will truly benefit both the buyers and sellers that are clearly looking for used aircraft online. When people hear about a product or service they turn to the Internet for real-time reviews, pictures, videos, blogs, buyer and industry ratings and comments and suggestions within the social media avenues. It all comes down to where readers are and where they are going," stated Horne.
Used aircraft brokers can sign up to list their entire inventory on UsedAircraft.com, UsedAirplanes.com and Flying.com (once launched) by contacting Laura Thompson at 800-533-9390 (ext. 1) or email: Laura(at)Flying(dot)com . Laura's UsedAirplanes.com video can be seen at: http://www.usedairplanes.com/about-us.html).
Individual sellers can contact Laura to list their airplanes on UsedAircraft.com and Flying.com.
All current or prospective brokers and customers of UsedAircraft.com should contact Laura Thompson with any questions or to list their entire used aircraft inventory on UsedAirplanes.com and Flying.com.
Finally, UsedAirplanes, Inc. will be announcing other acquisitions and partnerships throughout the year and we are currently looking to acquire other new media (digital) only companies, websites and domain names.
